Moderator:
Steven PacificoAssociate Executive Director, Building Decarbonization Alliance
Speakers:
Chris Taggart Founder, Electrify613
Sarah LazarovicCreative strategist, connector, bedazzler, More Vibrant
Heather McDiarmidFounder, McDiarmid Climate Consulting
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Readings
Wednesday April 2, 2025
- 12:00 - ET
- Online
Electric Living – Building Canada’s Trusted Pathway to Home Electrification
Webinar Summary
Canada is at a critical moment in the transition to an electric future—but for most households, electrification remains fragmented, confusing, and difficult to navigate.
The Building Decarbonization Alliance is developing a new national initiative to make electrification simple, visible, and accessible. At the heart of this effort is Electric Living, a trusted, consumer-facing platform designed to help Canadians understand their options, access locally relevant information, and take action with confidence.
We invite you to join us for an upcoming webinar where we will:
- Introduce the Electric Living concept and platform and revisit Canada’s Home Electrification Toolkit
- Show how a trusted, locally customizable platform can support programs, align messaging, and connect households to implementation pathways.
- Preview how Electric Living can provide regionally customized guidance and connect households to programs and trusted providers
- Explore how this initiative can support partners across the ecosystem to drive awareness, adoption, and implementation
Moderator
Steven Pacifico
Associate Executive Director, Building Decarbonization Alliance
Steven Pacifico is an energetic and motivated sustainability practitioner with over 25 years’ experience in the environmental and sustainability sector—working with corporations, government, and NGOs. Steven’s experience is focused on developing sustainability and stakeholder engagement business strategies. Steven previously worked as the Executive Director of the Zero Carbon Buildings Accelerator Program for Toronto 2030 District, helping to ignite the building electrification market in the downtown core for commercial buildings.
In addition, Steven previously worked as the Vice President, Sustainability, Innovation, and National Programs for Epic Investment Services, a commercial real estate company, comprising over $17.5B and 30+ million square feet of assets under management in office, retail, industrial, and multi-family residential asset classes extending across Canada and the USA. Prior to Epic, Steven led Energy Exchange, an organization dedicated to energy/climate literacy and policy development.
Steven was also the Director of Sustainability and Stakeholder Engagement for The Delphi Group—Canada’s first environmental consulting company. Steven has a Master of Environmental Studies in Business, Sustainability, and Change Management from York University and the Schulich School of Business, and a Bachelor of Environmental Sciences, with Honours, from the University of Guelph.
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Speakers
Chris Taggart
Founder, Electrify613
Chris Taggart helped establish Electrify 613, an Ottawa-based initiative helping homeowners navigate the transition to electric homes through peer-to-peer learning and community support. Through an active online discussion group and local engagement, Chris has built a trusted space where homeowners and experts share real-world experiences, advice, and practical guidance on home electrification. His work demonstrates the power of community-led approaches to move people from curiosity to action and highlights the role of local networks in accelerating adoption.
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Sarah Lazarovic
Creative strategist, connector, bedazzler, More Vibrant
Sarah is an innovative strategist, leader, creative communicator, and original marketer with deep community engagement bonafides. A builder of ideas and organizations and experiences—she creates through the lens of human behavior, talks about heat pumps a little too much, and is a fan of large cookies. Sarah is currently working with the Building Decarbonization Alliance to help launch Electric Living. She worked for fifteen years as a journalist, illustrator, freelance animator/filmmaker. Wrote, designed, and strategized for clients including David Suzuki Foundation, Maclean’s, Toronto Star, The Globe and Mail, National Post, Shaw Media, The Boston Globe, Slack, The Walrus, and others. She also made movies for the National Film Board of Canada, directed a feature, launched Torontoist.com and The Hour with George Strombolopoulos, wrote a book on consumerism, designed the first kids brand for the Toronto Public Library, taught at Humber College, and ate a lot of cookies.
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Heather McDiarmid
Founder, McDiarmid Climate Consulting
Heather McDiarmid is the founder of McDiarmid Climate Consulting, which specializes in research, analysis and communications work related to decarbonizing the residential sector. Recent work includes modeling the cost effectiveness of heat pumps in Ontario and the impact of widespread heat pump adoption on the Ontario grid. She has also developed climate-related course materials for educational and corporate institutions including the International Civil Aviation Organization and holds a Research Associate position at the University of Waterloo. When not working to build a climate-safe future, she enjoys hanging out with her family, biking, kayaking, and playing the oboe.
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