Electrifying Canada

Electrifying Canada

Electrifying Canada is building tools and conducting analysis to empower decision-makers, guide industry stakeholders, and inform the public about Canada’s energy future.

Grounded in leading-edge qualitative and quantitative analysis, our approach leverages sustained collaboration with power producers, regulators, system operators, industry, organized labour, Indigenous organizations, financial institutions, and civil society organizations from across Canada to share knowledge, identify challenges, and accelerate the development of an affordable, reliable and clean electricity system.

Research & Analysis
Public Outreach
Developing Policy Frameworks
Enabling Collaboration

Join the movement to speed up Canada’s electrification journey.

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Global energy systems are pivoting toward electricity. This transformation—the electrotech revolution—is driven by rapid…

Electrifying Canada Leadership

Bruce Lourie

Chair, Board of Directors and External Advisory Council

Bruce Lourie is President of the Ivey Foundation and Professor of Practice, Trottier Institute for Sustainability in Engineering and Design, McGill University. He serves on several boards, including the Canadian Institute for Clean Growth and Climate Change, and has held leadership roles with the Independent Electricity System Operator, Ontario Power Authority, and Ontario Trillium Foundation. He is a founding advisor to Canada’s Ecofiscal Commission and has served with the Canadian Energy Research Institute and the University of Oxford’s Social Finance Programme.

A recognized leader in sustainability and public policy, Bruce is known for convening cross-sector collaborations and for his role in Ontario’s coal phase-out—North America’s largest climate action.  

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Moe Kabbara

President

Moe Kabbara is an experienced energy and industrial policy professional with nearly 15 years of work at the intersection of technology, policy, markets, and supply chains. His work focuses on driving systems-level change across electricity, fuels, buildings, and industry.

As President at the Transition Accelerator, Moe leads national and regional efforts to support the transformation of Canada’s energy and industrial systems. He oversees work on electricity system planning, building decarbonization, the future economy, low-carbon fuels, and regional implementation—working across sectors to align planning, investment, and execution.

Previously, Moe was a Managing Consultant at Dunsky Energy + Climate, advising governments and utilities on clean energy strategies. He also served as a Senior Investment Officer at Innovation, Science and Economic Development Canada, where he focused on investment attraction in the battery and automotive sectors as part of Canada’s emerging industrial strategy. Earlier in his career, he co-founded and served as CEO of a thermal energy storage start-up in Atlantic Canada.

Moe also played a leading role in establishing Accelerate, Electrifying Canada, and the Building Decarbonization Alliance—national initiatives focused on aligning policy, industry, and infrastructure to enable economic and energy system transformation.

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Nick Martin

Director of Electricity

With nearly a decade of experience in climate and energy policy, Nick has supported governments, utilities, and industry stakeholders in their transition to a clean energy future across Canada and the United States. His work has included assessing the market potential for clean and emerging solutions such as electric mobility, renewable energy, and building electrification; assessing the barriers and opportunities for improving grid integration; and developing government policies and corporate strategies to support clean energy.

Prior to joining Transition Accelerator, Nick was a Senior Consultant at Dunsky Energy + Climate Advisors. He’s also held roles at the Calgary-based Canada West Foundation and the New York-based Pace Energy and Climate Center. He also served as Executive Director of the Northeast Clean Heat and Power Initiative. Nick holds a master’s degree in Climate Science and Policy from the Bard Center for Environmental Policy.

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